Modern day organizations are facing a great disruption driven by incredible innovations in technology. The digital economy has reshaped business models, gave birth to new ones, and caused others to become obsolete. To survive the digital economy, organizations must harness the latest technologies to keep pace with the fast-changing workplace and workforce.

Challenge

The digital economy has changed the way we generate and consume content. Content is now everywhere, individualized for every consumer, delivered on all kinds of devices, and in all different kinds of context. Content is now aware of itself, and can speak for itself to deliver the right information to the right person at the right time. Businesses and employees are challenging IT vendors to deliver simple and purposeful solutions that help them unlock their potential.

Solution

The shift towards dynamic and automated content generation is the key to create smarter content. Ensuring seamless and contextual delivery of content across various devices and platforms is crucial to greater usability of content. Empowering employees with a state-of-the-art individualized user experience to increase their efficiency, engagement, and agility is key to creating value and unlocking business opportunities.

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